Though the mission and vision of Bell Let’s Talk certainly materialize positive dialogue about mental illness, the Canadian public must also be aware of the the deep systemic issues the organization fails to tackle. Despite raising over $8 million in donations for this year’s fundraiser, the campaign itself fails to provide further education on mental illness and naively relies on a social media campaign that occurs once a year and then fades from the public eye until the next fundraiser. This creates an image of philanthropic charity that Bell maintains in order to reap tax cuts laid out by the Canadian government for corporations that contribute to social causes.